Summer-ready with Aveeno Baby!

Have you ever encountered white, scaly patches on your child’s cheeks that stay light despite sun exposure and persist for weeks and even months? Such as the photo below.

I have. The condition is called Pityriasis Alba, a mild form of eczema.

I first noticed these on Gummy’s cheeks when she turned three. And observed that they do not easily go away. For a time I used topical steroidal ointment and even anti-fungal creams. But only with time and lesser playing under the sun did it finally go away… until summer time came again.

They are more visible with sunburnt skin.

I am writing about my eczema experience because summer is fast approaching (in fact we are going to Boracay in a month’s time for Gummy’s 6th Birthday!) and I want to let Moms know about an Eczema Therapy line I discovered that can best deal with this skin condition  during summertime when skin actually dries up pretty fast.

I have tried several ointments to treat the white patches on Gummy’s cheeks but only time made the pigmentation disappear. However, while the white patch is gone as her skin color has matched the “spot,” the area where the patch used to be turned rough and scaly. I had been bothered by this unacceptable roughness on a specific area of my baby’s cheeks! No white patch but still dry and scaly? The solution I found: Aveeno Baby.

the #1 Brand trusted by Pediatricians & the #1 Baby Care Brand preferred by Moms!

I was beyond surprised when Gummy called my attention that after only three days of washing her face using Aveeno Baby Soothing Relief Creamy Wash and moisturizing it a.k.a. massaging her cheeks (and also her inner elbow patches) using Aveeno Baby Eczema Therapy Moisturizing Cream, the original, smooth suppleness of her skin was restored! INSTANTLY!

I did not expect such a quick relief from dryness especially since I came from trying a number of hypoallergenic lotions for months. Upon checking the ingredients list and doing quite a bit of research, I discovered that the main ingredients in the AVEENO Baby Eczema Therapy line include a unique, triple combination of whole oat powder that has colloidal oatmeal responsible for protecting and soothing  sensitive and dry skin. “Triple Oats” is present in both the Aveeno Baby Soothing Relief Creamy Wash and Soothing Relief Moisturizing Cream. No doubt the healing was aggressive and response was immediate!

But since Gummy (and I too) have been using Johnson’s Baby Milk + Oats since the day it was launched (we latched and never let go!), I had to delve into the difference between Johnson’s Baby and Aveeno Baby. Simply put, both lines are great for care of our baby’s delicate skin and daily cleansing and moisturizing but for very particular skin concerns and conditions such as dryness, irritation and eczema, Aveeno Baby is our best aid! Either way since Aveeno and Johnson’s Baby are both under Johnson & Johnson, us Moms have the assurance that we are guaranteed with nothing less that the best skin and hair care for our children.

Both are made by the most trusted name in baby skin care for more than 100 years.

Specially formulated with ACTIVE NATURALS® Oat, Aveeno Baby® products has  Colloidal Oatmeal that cleanses, moisturizes, protects and prevents water loss, restores pH level of skin and soothes redness, dryness, itchiness, including toddler eczema. What’s more, it is pediatrician recommended.

Oh my search is over! Mr. Sun, we’re ready for you!

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