On my second year as a Johnson’s Baby #ABCCirle member, I finally make it to the annual gathering of Asian Momfluencers. Held at Singapore this year, I joined Day 3 for the Lab Tour at the newly renovated Consumer R&D site. This facility is solely for the purpose of developing and testing new Johnson’s Baby products. From conception to shelving, all studies and testing happen in this research center before the formulation is sent to China for manufacturing.
Before the actual lab tour, we were reintroduced to the full mission and vision of Johnson and Johnson.
In the words of Chief Technology Officer Josh Ghaim, Johnson & Johnson’s mission is to “care for people around the world by developing innovative products and solutions that are grounded in deep human insights, backed by science that is intuitive and provide irresistible experiences.”
Johnson’s Baby, the brand that invented baby care, continually proves their unwavering commitment to providing the BEST care for our babies.
For one, the claims on their product seals manifest it. DID YOU KNOW THAT THE CLINICALLY-PROVEN GENTLE SEAL AND NO MORE TEARS FORMULA SEAL UNDERGO VARIOUS SAFETY EVALUATION TESTING BY THIRD PARTY PEDIATRICIANS, DERMATOLOGISTS AS WELL AS OPTHALMOLOGISTS? Those seals are not decorative. They are backed up by strong scientific evidence. The clinically-proven gentle formulas made Johnson’s the most trusted name in the baby skin care for 125 years to be precise.
Secondly, Johnson’s ensures to provide products tailor-fit to the changing needs of growing babies and children all over the world, unique to their specific physiological requirements. DID YOU KNOW THAT THERE IS A JOHNSON’S SHINY DROPS SHAMPOO VARIANT SPECIFICALLY FOR CURLY HAIR IN SOUTH AFRICA?
Finally, Johnson’s introduces new products or improved formulations every year. Last year, with Marian Rivera-Dantes and baby Zia as the endorsers, they launched the Johnsons’ Milk + Oats in the Philippine market. This year they are coming out with a line reformulated for NEW BORNS – The Top-to-Toe Sensitive Touch baby wash and lotion. DID YOU KNOW THAT IT TAKES 32 STEPS and 2 YEARS FOR JOHNSON’S BABY TO CONCEPTUALIZE, FORMULATE, TEST, TEST AGAIN AND FINALLY MANUFACTURE AND DISTRIBUTE NEW PRODUCTS COMMERCIALLY?
The logic behind this rigorous and meticulous 32-step process is Johnson’s guiding brand approach: First to understand the unique needs of babies in order to develop the best products with safety in mind. Let me say that again, to produce THE BEST FOR OUR BABIES WITH SAFETY IN MIND. No doubt Johnson’s is the number 1 baby skin care brand Moms trust.
No need to brag any further, the generational patronage is sufficient evidence in the trust that mothers [and grandmothers] place on this brand.
Here’s how my stint as a Johnson’s chemist for half a day went. Enjoy the photos as well as the trivias!
TRIVIA: Baby skin is naturally dry. And most Moms are not even aware of it! Proactive care is needed: Moisturize with both body wash and body lotion, most especially for newborns.
The highlight of my lab tour was our DIY activity. We were divided into three groups and the challenge was as simple as thoroughly mixing all ingredients together. Of course the Filipinos worked together.
We were also enlightened about the differences in water content (hard water) as well as its effect on our skin!
Mineral water: good for the body but not on skin? How true?
TRIVIA: Did you know that not all water is the same? Water sure may be good for the body when you drink it. But not necessarily on the skin when you used to wash. The mineral content in water such as Calcium and Magnesium make the water “hard” therefore are harmful when used externally as they cause dryness and irritation. Therefore there is a need for a gentle cleanser to soften it – sort of to embrace the hard molecules. This is where clinically-proven, mild and gentle Johnson’s Baby products come in.
TRIVIA: Of course Johnson’s cannot test their products on babies. Instead they conduct what is called a Product Patch Exaggerated Test, wherein they evaluate the safety of products on adults for allergic reactions and possible irritation on a set, repetitive and cumulative time. Continual evaluation through consumer testing is a must before products are finally launched.
Thank you Johnson’s Baby for continually initiating efforts to collaborate with those who only want the best for their children in order to provide the best for them!